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Dzień: 2023-11-17

What Is a Media Buyer? Unpacking the Role in 2024

They develop media buying strategies, analyze options, optimize budgets, monitor ad performance, and report to clients. A significant strategy for media buyers in 2024 is the use of emerging technologies, particularly artificial intelligence (AI) and machine learning (ML). These technologies have shifted from being auxiliary tools to being central to advanced media buying operations. AI…

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